What could go wrong if you invite slightly too many reporters in a karaoke bar and seat a formula driver known for being a man of very few words in front of them? Nothing when you do things with great care.
Unknown Kimi Räikkönen by Kari Hotakainen was published in August 2018. The book has sold over 200,000 copies making it the best-selling sports book of all times in Finland. During the first week, more than 600 articles were published about the book.
All it took was a press conference. One that was planned and executed extremely carefully. See more.
”At a very early stage of the project, we realized that launching the book and creating a media strategy would require the kind of understanding of PR that we as a publishing house just didn’t have. That was the start of a very productive and stress-free collaboration with Mellakka which resulted in a perfectly executed launch day for our book. You can only admire the results: hundreds of articles, multiple multi-channel live broadcasts from the event and record-breaking sales for the book. All this without a single sign of rush, constantly respecting the author and our main hero. We, as a publishing house, couldn’t be happier with the results and we have continued our collaboration since with great success. Based on our experiences, I can warmly recommend Mellakka Helsinki to everybody.”
– Arto Forsten, Sales and Marketing Manager, Siltala Publishing
Picture: Hannes Paananen