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Nelly.com

Nelly.com

Swedish online fashion store Nelly.com wanted to make a spectacular PR stunt for the Finnish market, so we transformed a hotel in the centre of Helsinki into Nelly Hotel for a 24-hour period.

400 invited guests enjoyed the celebrations at Nelly Hotel, including Finland’s most renowned bloggers, Youtubers and social influencers, and many Scandinavian influencers. The outcome was a complete social media takeover, glitter and gold for 24 hours!

#nellyxmashotel

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