Sold out in record time, Finland’s biggest festival Ruisrock broke all earlier festival-goer records. The keys to success were a story-focused marketing strategy, Finland’s best social media postings for a festival and unique opinion leaders backstage.
“Whoever thought of bringing Finlands top YouTubers to Ruisrock just made sure next year will be sold out too #talkoftheweek #marketing #ruisrock #Suomitube” – Twitter, @vorobjeff, 12 July.
Mellakka Helsinki brought together two of its clients and implemented a visitor survey about Ruisrock 2017 in a completely revolutionary way – using video analytics. Grand One awarded the campaign in its “Best Use of Data” category and nominated it for “Best Use of New Technology”.