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Saimaan Tuore

Saimaan Tuore

Saimaan Tuore is a fish that swims upstream. This is true in many respects, starting with its innovative breeding method, precision-optimised feeding, ecology and new serving-sized fillets on offer. These factors were also highlighted in the media and social media communications, when the fish swam onto the shop shelves in early February 2018. The case got so much coverage that all fish were sold out within a week of reaching the shops.

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