Over one million streams in a month! Written by Lauri Tähkä and Timo Kiiskinen, the charity song Uuden edessä rocketed up the charts in the wake of the pandemic. The song generated a lot of buzz in both news and social media – even the president of Finland Sauli Niinistö praised the idea and execution on his Twitter account.
It was an honour and a pleasure to be part of telling this story that both broke records and raised funds for a good cause. The profits from the song are directed to the Finnish Red Cross.